PNGCars

In modern car purchasing and brand marketing, a gender war has already taken place.

Research time and again continues to show that there is a battle among the sexes when it comes to the issue of automobiles.

Taste, style, fashion, cost, accessories, fuel expenses and now a whole lot more with the inclusion of latest state of the art technology extends the layout of such battle fields.

PNG Cars has gone a step further in looking into case studies carried out by numerous market research firms focused on the auto industry and also created other case studies within Papua New Guinea via interviews to uncover some aspects of this Gender War. One of such aspects is taste. To buy the Chevy Silverado heavy-duty pickup, some might argue that in addition to the $22,225 sticker price, you also need a Y chromosome.That's because 93% of the truck's buyers are men. In fact, males own about nine out of 10 heavy-duty pickup trucks on the road, according to findings by AutoPacific, a market research firm focused on the auto industry.

Womens' tastes run a little more refined.

AutoPacific found that female buyers most often choose models by Saturn, Honda and Volkswagen.